D-A-S-H is an up-scale fashion boutique clothing and accessory chain predominantly for women. The Kardashian sisters Kim, Kourtney and Khloe own and operate the boutique, which sells both clothing and accessories.
About the Boutique
The original D-A-S-H store opened in 2006 in Calabasas, California. All of the Kardashian sisters had been very interested in fashion and Kim Kardashian was also a celebrity stylist during the time of her first marriage.
The stores have appeared on Keeping up with the Kardashians, Kourtney and Khloe Take Miami, Kourtney and Kim Take New York, Khloe & Lamar and Kourtney and Kim Take Miami.
On November 3, 2010, Kourtney, Kim and Khloe opened a third D-A-S-H store in the SoHo district of New York City.
Although all three sisters co-own D-A-S-H, Kim Kardashian was not completely involved with D-A-S-H Miami and Khloe Kardashian Odom was not involved with D-A-S-H New York. Dash is also the middle name of Kourtney Kardashian's son, Mason Disick. Bathing suits and Miami night wear were available for purchase.
Kourtney, Kim and Khloe announced in late March 2012 that they are relocating the original D-A-S-H store from Calabasas, California to 8460 Melrose Avenue in West Hollywood. On June 26, 2012 Kim Kardashian posted a photo on her Instagram with a caption saying, "Dash LA coming very soon"
Merchandise
D-A-S-H sells bras, clothing and accessories from a variety of celebrity labels. Bestsellers at the boutique are dresses from brands such as Whitney Eve, La Rok, Mason, 6126 Collection by Lindsay Lohan, Naven and D'Amore, as well as swimwear from Beach Bunny, Vix and local label Alexis. Besides swimwear and dresses, D-A-S-H is well known for its Junk Food T-Shirts. D-A-S-H also has their own brand of scented candles and water bottles.